2012 Bluey Day

The 13th Annual Bluey Day will be held on May 26, 2012 at the BC Ambulance Building and registration has begun. This year the Foundation’s goal is $100,000 to complete the fundraising for the purchase a digital mammography machine for our new hospital. 

The participants for Bluey Day are key to this amazing fundraiser.  Participants agree to raise at least $500 to have their head shaved but most set much higher personal goals. The “Be Brave & Shave” participants seek sponsorship from family, friends and businesses. To meet the $100,000 target the Foundation hopes to have at least 85 head shavers each actively participating in seeking sponsorship. 

Breast cancer remains the most common cancer among Canadian women, and the leading cause of death amongst women over 50. However, breast cancer is not exclusive to women: men are affected as well. But there is hope. With early detection, diagnosis and treatment of breast cancer, women and men have a much greater chance of improving their quality of life and surviving this terrible disease. Digital mammography offers many benefits compared to our current analog (film) unit. Image manipulation allows the technologist to adjust the brightness, change the contrast, and zoom in for close-ups of specific areas of interest.  This means lower false positive rates, and therefore fewer unnecessary biopsies and call backs. It greatly reduces the need for additional images due to overexposure or underexposure, which potentially saves time and reduces exposure to radiation. The digital system provides better patient care and workflow and electronic images can be shared quickly.

Bluey Day in Fort St. John has become an established fundraiser that, since its conception in 1998, has raised over $1 Million. 100% of the funds raised stay in our community to support the fight against cancer.  The Foundation’s goal is to provide as much equipment possible so patients can remain here in their community alleviating additional stresses of travel arrangements and family disruptions for themselves and their families.

Bluey Day is a family friendly event that brings the entire community together. Participants, volunteers, businesses, families and friends all gather to celebrate and support our local cancer survivors, those currently battling the disease as well as remembering those we have lost.